Julia & Renata Watches

We developed a logotype for an up and coming pair of fashion designers from Mexico. We were also asked to conceptualize a different way of telling time on a watch, as they wanted to come out with a line of watches that were not so traditional.

After researching watch styles, this watch concept would have a face that would rotate around the seconds, the focal point. By keeping loud colors as an accent, these watches would turn up the volume with any outfit. Thus ‘Volume’ is the name of this line.

Consumer packaging was kept simple, showing off the new line and showcasing its unique features.